ABOUT THE PROJECT

Welcome to Introduction to Product Placement! This course is designed to guide you through the principles and strategies that make product placement an essential part of retail success. As you progress, you’ll gain practical insights into how thoughtful positioning can significantly impact customer behavior, optimize sales, and enhance the overall shopping experience.

Leveraging Genially’s interactive capabilities, this course provides a hands-on approach to learning. You'll engage with visual interactions, which will not only deepen your understanding but also allow you to apply these strategies effectively. Whether you’re a seasoned retail professional or new to the industry, this course aims to equip you with actionable techniques that can transform product displays into powerful tools for attracting and engaging customers.

Let’s get started on your journey to mastering the art and science of product placement!

Learners can explore key concepts through interactive hotspots on a store layout, visually examining and understanding different product placement strategies and their effects on customer behavior.

Built on Genially’s intuitive platform, the course combines ease of navigation with interactive visuals, ensuring an engaging learning journey that keeps learners actively involved.